Our motivation

GeoAdaptive’s Tourism Planning services support public and private organizations that require advanced geographic and market intelligence solutions that provide a wide variety of analytics to inform planning and strategic programs at different scales. We assist clients from the initial market analysis and strategic planning to cost-benefit analysis and the identification of potential tourism impacts and conflict evaluation.


Our services

Our services are characterized by the unique integration of market intelligence and geographic intelligence where we use geospatial open data, geostatistical and spatial econometric analytical approaches that empower decision-makers with the most robust quantitative market.

Our services include:

1. TOURISM MARKET ANALYSIS AND STRATEGY: We offer extensive destination consulting experience in preparing and implementing tourism strategies and action plans; including business plans for DMOs in both rural and urban destinations at a variety of scales.

2. RESEARCH AND INTELLIGENCE: Developing market and geostatistical analysis to determine and dimension demand and direct profile to unique geographic areas.

3. INTEGRATED TOURISM DEVELOPMENT STRATEGY: Development of diverse tourism offers to increase visitation. Quantification of cobenefits of linkages between the tourism sector and other related economic activities.

4. MULTISCALAR TOURISM MASTER PLAN: Identification of critical programs and projects at different spatial scales (town, sub-region and region), in order to promote tourism development while improve local livelihoods.

Practice areas

For more information

Dr. Juan Carlos Vargas Moreno
Managing Partner
+1 617 227 8885 (GMT -05:00)


Download Area

Project porfolio


Featured Project

Rapid Assessment of Impacts due to Large-Scale Tourism Development | Cabo del Este, BCS, Mexico